different by nature

life changing life wear

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SHARING STORIES TO SHAPE THE NEXT GENERATION

At its heart, Mauruuru (MA•roo•roo) was built on the concept that everything matters. That every living thing has a purpose and a story, that every child deserves a chance to learn, and every living thing deserves a voice.

Its hand shaped logo symbolizes both connectivity and individualism…compassion and generosity are the foundation…and its name, a Tahitian word meaning “thank you,” anchors it in an attitude of gratitude.

It is designed to teach valuable life lessons, to influence children with positive messages at an early age, and to promote a life of purposeful choice making.

So, while Mauruuru is many things, its fundamental message lies in celebrating the unique while uniting all living things. Knowing that as one, we can transcend the ordinary…but together, we can change the world.

HOPE LIVES HERE

Mauruuru comes as a creative collection of children’s apparel that focuses on life lessons that can be learned by understanding and observing the natural world. Each of the designs focuses on one animal – from sea, land, air, or ice – and comes with a story that gives hope to our connection to all living things.

Share it with the world and make a world of difference.

check out our products below

INFANT LIFE WEAR

TODDLER LIFE WEAR

MIXED BAG LIFE WEAR

GIFT BOXES

NOTE CARDS

DIGITAL DOWNLOADS

BUNDLES OF LOVE

Each one of our creative life wear designs comes in an organic drawstring bag with a story about the animal it represents. That makes your purchase complete – all you add is the love and watch their eyes light up!

Choose your favorite animal or favorite message and share the story with your favorite little human!

INFANT TEE

INFANT CREEPER

TODDLER TEE SHORT

TODDLER TEE LONG

INFANT TEE

INFANT CREEPER

TODDLER TEE SHORT

TODDLER TEE LONG

INFANT TEE

INFANT CREEPER

TODDLER TEE SHORT

TODDLER TEE LONG

INFANT TEE

INFANT CREEPER

TODDLER TEE SHORT

TODDLER TEE LONG

Story is at the heart of everything I do and creating Maruuru: Be Different by Nature was a true act of love. I just knew that if children understood that nature is exactly as it should be then maybe they could be too.

Born from a desire to honor all living things, inspire compassion at a young age, and encourage individualism, this collection of eco-wear uses stories of nature to inspire a better way of living.

We can all learn by watching the natural world do its thing. Everything has an organic rhythm and way of being. In fact, all of nature lives by a simple set of principles designed to keep life both playful and regenerative.

I believe in the planet and its people – helping to keep them both healthy + happy is the mission of Mauruuru: Be Different by Nature. At its core we connect people to the planet while taking ‘be who you are‘ to a whole new level and hoping that love finds it way into the hearts of each of us.